$3M in box office for an indie drama. $1.5M for a film with no names. $1.3M box office + $25K in DVD/streaming sales in 45 days for a faith doc. $7K+ in DVD pre-sales in 7 days for a Canadian sports doc. Same method, every time. Is your film next?
40 minutes of pure value, free. No credit card needed.
Now that you've seen the method — choose how to execute it.
No more pestering friends, family, or followers. This is a #spamfreezone.
Master the strategy once. It's the same every year.
Learn it once. Do it or delegate. Keep the profit.
Running the Bases had zero. $1.5M anyway.
You'll walk out of this 40-minute session with the exact framework we've used to generate $7M+ across faith films, sci-fi, horror, docs, and Oscar-nominated shorts.
Miss any one of them and you leave money on the table. Inside the masterclass we walk through exactly how to build each.
Running the Bases had no names attached. No traditional distribution. The filmmakers came to us with a movie and a question: can this actually work without Hollywood? We ran our method on it. The answer was $1.5M — generated entirely through the strategy you're about to learn.
JB started as a music video director in LA in the 2010s. As a partner at multiple agencies, he's run digital campaigns for releases from Netflix, 20th Century Fox, and various independent studios. From 2017 to 2021, he led the digital strategy for the Oscar-nominated short films at a cable TV network. He founded Filmmarketers, the agency and consultancy that's helped generate $7M+ for independent films and indie filmmakers, and is currently building Soar, an aviation startup he raised capital for. That serial-founder track is exactly why his film marketing playbook works at every budget: he treats every film like a new business launch, not just a creative project.
The 40-minute masterclass distills the exact method behind every Filmmarketers client launch — the same framework that took Running the Bases from zero names and zero distribution to $1.5M in box office and streaming, plus countless other indie wins.
"JB is a brilliant entrepreneurial mind with digital and tech expertise in all things content marketing and distribution. I've had the privilege of working with him on several projects and each time, whether big or small, he proves invaluable to the team."
"JB has enlightened our marketing enclave and meticulously imparted his insights to our entire corporate echelon. His leadership finesse, coupled with his unwavering commitment to his clients, renders him an indispensable asset in navigating the intricate landscape of digital marketing."
"JB Adkins has done stellar, outstanding work as a film marketer for Jonesy Girl Productions. JB has proven to be an invaluable asset to our filmmaking team, and his expertise has played a pivotal role in the success of our project Mornadot."
"JB is a powerhouse of marketing knowledge and actionable information. In the few months that I have had the privilege of working alongside JB, I have not only turbocharged my knowledge but have developed a strong friendship with a peer I greatly admire. His upbeat attitude and winning mentality is infectious and a joy to be around."
Most indie filmmakers leave 50%+ of their revenue on the table because they decide distribution after the film is shot. Here's the philosophy, and the math.
They take 30–50% of your revenue, list your film on streaming platforms paying pennies per view, and hand the customer relationship straight to those platforms — you never see the buyer. The math doesn't work.
Limited theatrical → physical media pre-sales → DTC streaming → digital licensing. Each channel feeds the next. Higher margins, real unit economics, a business not a one-shot.
Audience-first thinking changes your budget, your cut, your trailer, and your release window — before you spend a dollar on production.
Your viewer acquisition cost will never be zero. At just $1 in viewer acquisition cost, streaming loses $0.99 per view — every customer is a loss. Self-distribution profits $1.00–$5.00 per unit — every customer is the start of a relationship you can upsell forever. That's the difference between burning P&A and compounding it.
Yes, there are edge cases — a film slapped onto AVOD/TVOD that catches algorithmic lightning with little to no marketing. It happens.
But hope is not a strategy. Unit economics is.
Don't make a film. Build a franchise.
40 minutes of pure value, free. Already know you want to work with us? Skip ahead.
Three paths. All end with a real plan you can run on Monday. Pick how much hand-holding you want.
A custom film marketing plan, expert-built and ready for you to execute. Delivered in 24 hours.
Your FilmPlan + a 5-day live audience test. Real engagement data that shows what's actually working for your film.
90 minutes 1-on-1 to build your film marketing strategy with the team that's generated $7M+ for indie filmmaker clients.
40 minutes from now you'll know the exact method we use on every client launch. Or keep waiting for a distributor to call.